After the Trump administration eliminated the Corporation for Public Broadcasting (CPB) funding, Texas Southern University’s KTSU 90.9, The Choice and its sister channel The Vibe, Houston’s source for Urban Alternative music, lost about $203,000 of its $2 million annual operating budget. But that hasn’t hushed the university’s voice. Far from it.

In May’s latest Nielsen Audio PPM data as reported by the Radio Research Consortium (RRC), KTSU reached an historic milestone by breaking into the area’s top 20 radio stations. The Houston-Galveston market ranks sixth in the nation with an audience of more than six million listeners and more than 60 commercial and noncommercial stations.

“As one of the nation’s leading HBCU public radio stations, KTSU’s Top 20 ranking validates our mission of delivering programming that informs, inspires, and connects communities across Greater Houston,” says General Manager Ernest Walker. “This accomplishment demonstrates that a university-licensed public radio station can compete successfully in one of America’s most diverse and competitive media markets while remaining deeply committed to education, culture, and community service.”

Founded in 1972, the campus radio station plays smooth jazz, urban contemporary adult, and gospel; has a news department, and serves as a training ground for journalism and communication students. It is also the voice of the community sponsoring and participating in events like this month’s Juneteenth festivals at Emancipation Park and Miller Outdoor Theatre.

“We invite the entire Greater Houston community and beyond to embrace the profound spirit of true freedom by joining us at either of these landmark spaces,” reads the station’s statement on Juneteenth. “This year promises an unforgettable, synchronized celebration of Black liberation, resilience, and creative excellence through unmatched musical lineups, intergenerational fellowship, and a sacred reflection on our shared journey.”

Just one of the reasons the station is an important part of Houston Southeast.

“While the loss of federal funding presents challenges for public media organizations nationwide, KTSU is embracing this moment as an opportunity to renew our approach to sustainability, enhance partnerships and community support, and execute innovative strategies that strengthen our service to listeners and students,” says Walker.

You can donate to the Keep the Mic On campaign online or by texting Donate to 713.313.4354.

by Marene Gustin